HomeBitcoinBen Franklin's Laser Eyes...

Ben Franklin’s Laser Eyes Recommend a Intense – and Idiosyncratic – Fight for Bitcoin ETFs

The laser eyes on Ben Franklin suggest quite the battle is ahead as issuers of the newly approved bitcoin ETFs try to scoop up investors’ money.

Hours after U.S. regulators approved the groundbreaking products on Wednesday, Franklin Templeton, a 76-year-old asset manager with $1.5 trillion assets under management and its own bitcoin ETF to sell to customers, tweaked its X avatar. It put laser eyes on its logo that features Ben Franklin, the famous 18th century American.

That’s a nod to crypto culture, where red, glowing eyes are commonly featured in bio pics.

This is not the only sign that, with about a dozen bitcoin ETFs poised to hit the market – including ones from Wall Street titans like BlackRock, Fidelity, Invesco and Franklin Templeton – companies will need to distinguish themselves from each other.

Fees are being slashed, with buyers of some of the products initially being charged nothing. But, as Franklin Templeton shows, cozying up to crypto-natives is another, less-traditional strategy for these financial institutions.

Franklin Templeton CEO Jenny Johnson has embraced parts of crypto and made it clear she wants to deploy blockchain technology in the conventional financial world. And she’s been trying to shake the company’s old-fashioned image. Laser eyes and introducing one of the most hotly anticipated products in recent Wall Street memory, bitcoin ETFs, might do the trick.

Fellow Wall Street asset manager VanEck, Franklin Templeton’s competitor in the bitcoin ETF race, is doing more than just crypto-ing its avatar: It pledged last week to give 5% of the profits from its fund to help develop the Bitcoin blockchain. Bitwise, an asset manager whose roots are in crypto rather than traditional finance, said Wednesday it would do the same but give more: 10% of profits.

BlackRock is the world’s largest asset manager, presumably giving it an edge over smaller competitors in this popularity contest. So, carving out a niche with laser eyes or support for the core development of Bitcoin is a clear way to differentiate.

“I would like to personally thank the crypto community for its warmth and creativity,” VanEck CEO Jan van Eck wrote on X. “From the whales to the youngest coders to anonymous posters, most have been genuine and sincere – and willing to educate me. Yes, there are scammers, too, but they are far outnumbered.”

- A word from our sponsors -

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

BINANCE RECONSIDERS RULES FOR TOKEN LAUNCH, INSISTS ON QUALITY FOR NEW LISTINGS

Binance has noticed the low-float token trend and will limit...

Bullish Forecast for Bitcoin (BTC) from Analysts: “Last Opportunities Before Parabolic Rally!”

While Bitcoin has experienced a significant increase recently, surpassing $67,000, analysts...

KOI Announces Strategic Partnership with B² Network

KOI, Kingdom of Inscription, a unique game economy powered by AI...

Which Altcoins Will Binance List? Here is the New Strategy!

While Binance, the world's largest cryptocurrency exchange, continues its altcoin listings...

- A word from our sponsors -

Read Now

BINANCE RECONSIDERS RULES FOR TOKEN LAUNCH, INSISTS ON QUALITY FOR NEW LISTINGS

Binance has noticed the low-float token trend and will limit listings based on a new rule set. Venture-backed projects are entering the market, often with a low float. VC funding returned in Q1, creating a new challenge for centralized exchanges. Binance issued a new list of rules for...

Bullish Forecast for Bitcoin (BTC) from Analysts: “Last Opportunities Before Parabolic Rally!”

While Bitcoin has experienced a significant increase recently, surpassing $67,000, analysts continue to interpret BTC's price movements and make new predictions. At this point, many analysts argue that Bitcoin is currently in a consolidation and reaccumulation phase. Analysts note that the current phase presents an opportunity for investors to...

KOI Announces Strategic Partnership with B² Network

KOI, Kingdom of Inscription, a unique game economy powered by AI and Bitcoin liquidity, is pleased to reveal that they have entered into a partnership with B² Network, the prime choice for Bitcoin’s Layer-2 framework. This partnership is aimed at adding a new layer of liquidity to...

Which Altcoins Will Binance List? Here is the New Strategy!

While Binance, the world's largest cryptocurrency exchange, continues its altcoin listings at full speed, it significantly moves the price of the relevant altcoin with its listings. While investors were looking forward to Binance listing new altcoins, a new statement came from the exchange regarding the altcoin listing policy. At...

ENERGY SECTOR SEES THE BIGGEST SPIKE IN “AI” MENTIONS IN Q1, BEYOND TECH

More energy companies talked about AI in the earnings call in Q1, compared to the previous quarter. The info-tech and communication sectors still account for the highest number of “AI” mentions. The traction of AI development is placing a huge demand on energy globally. Artificial intelligence is...

Big Debate Between Analyst Saying “Bitcoin is Dead” and a 50 Years of Economist

Peter Schiff and Peter Brandt, two analysts who frequently share analyzes about the cryptocurrency market, got into a serious discussion. The discussion first started after gold-loving analyst Peter Schiff commented on the performance of some assets recently. Citing a previous tweet, Schiff mentioned that the price of silver...

Nimble Network Announces a New Collaboration with Anome

Nimble Network, a decentralized artificial intelligence orchestration layer to improve the AI ecosystem, has recently announced an exclusive partnership. As per the company, it is joining forces with Anome (an on-chain game ecosystem focusing on enhancing GameFi, NFT liquidity, NFTFI, and DeFi. On its official account on...

RESEARCH SHOWS AI HELPS IN HEALTH CARE TRANSFORMATION

AI accelerates drug discovery in the healthcare sector. AI transforms health research but requires careful implementation. Faster disease diagnosis with AI, but bias concerns. Artificial intelligence is reshaping health research and speeding up the discovery of drugs and disease investigation. With the help it brings to the healthcare...

Solana and Sui Lead Fastest Blockchain Race with Record Transaction Speeds

In the dynamic world of blockchain technology, transaction speeds have become a pivotal metric for measuring platform performance. CoinGecko’s latest report reveals a notable surge in transaction speeds across leading blockchain platforms, driven by a wave of on-chain activity and the rising popularity of meme coins. Solana Leads...

These Are The 28 Altcoins Binance Has Invested In But Hasn’t Listed Yet

Binance Labs, the investment arm of Binance, the world's largest cryptocurrency exchange, has been investing in many altcoin projects recently. However, Binance does not yet list many of the altcoins it invests in on its exchange platform. Although Binance's investment in a project does not guarantee listing on...

BRITISH MOTORISTS SKEPTICAL OF AI-DRIVEN VEHICLE SUPERIORITY

Three in five British drivers doubt automatic vehicles’ capabilities. AI technology faces skepticism from British motorists. UK drivers think they’re better than AI cars. A recent poll suggests that 60% of UK drivers are convinced they are better than automatic AI-driven vehicle technologies. The UK government hopes to...

CryptoQuant CEO Announces the Bullish End Date in Bitcoin!

Leading cryptocurrency Bitcoin reached a new ATH, surpassing its previous ATH of $69,000 before the halving in April. While the new ATH before Halvig increased investors' bullish expectations, BTC experienced serious corrections afterwards. While these corrections caused speculation that the bear market had started again, CryptoQuant CEO Ki Young...