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Binance creates a new perfume to honor women in the cryptocurrency industry.

  • Binance is selling a fancy perfume called CRYPTO to get more women interested in cryptocurrency.
  • This launch goes along with International Women’s Day and wants to make the crypto space more inclusive.
  • The CRYPTO perfume was promoted in fancy commercials and displayed at a temporary store in a mall.

Binance is making changes in the crypto world. But it’s not what you expect. Don’t think about trading and blockchain for a moment. These people have created a new fancy smelling perfume called ‘CRYPTO. ‘ Why, you ask. To get more women interested in digital currency.

This happened in Dubai on March 6th. Binance is using this new perfume to connect finance with style, thanks to the women in their marketing team. This perfume thing started with fancy ads that made people curious. The plan was to make people rethink their views on crypto and try to change some of their opinions.

Then, they changed their focus by putting up a temporary stand at a shopping mall to talk to people about cryptocurrency, using the perfume to attract them. Rachel Conlan, the top marketer at Binance, said that CRYPTO is a strong message to women, letting them know they are important in the crypto revolution. Conlan, who has been in the crypto industry for a long time, wants to tell women that they should not just watch, but should also get involved. It’s time to break down barriers and question the current way things are done in global finance, and to join in changing it.

The main aim is to motivate women to understand and learn about cryptocurrency. To make the offer better, Binance is giving $25 in USDT Token Vouchers to the first 5,000 women who complete a beginner’s course on Binance Academy. However, it doesn’t end with classes on the internet. Binance is arranging gatherings and encouraging talks on social media and through content made by users. They want to tell people about how women can have an important role in crypto. They also want to show how crypto can help women with their money, careers, and other things.

Binance wants to make the world of cryptocurrency more inclusive and open for all people. This new perfume is just one way they are trying to help women all over the world. They are trying to close a big gap. A study by data company GWI found that fewer women than men of all ages invest in cryptocurrency. This is also about the long-standing inequality between men and women in the finance sector, the biases in society, and the concerns people have when they think about investing in cryptocurrency.

Warning: This is not advice for trading.

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